The REWE Group, headquartered in Cologne, is an internationally active trading group. REWE is the most important sales division of the group, and with around 3,600 stores is the second largest food retailer in Germany after Edeka.
REWE wanted to update its corporate design with a small (inhouse) team at the beginning of 2020. This included the standardization of visual elements in motion design, better readability of the logo system, and optimization of production processes.
Standardization of banner elements
Art Direction: Ants carry many times their weight – But you are not an ant! – Therefore prefer to order via delivery from REWE
I was allowed to support the small team as a freelancer on site and could look forward to a very good working atmosphere.
Corporate Design Detail: Creating a custom play button
Changing the decorative script into a humanist grotesk: A New Logo with better readability